Handmade or AI-assisted?

Usually, yes, because drafts and variations can be produced faster. If the actual savings reach 10% or more, you will receive a discount on your invoice. We tell you exactly how much, transparently and well before the project is completed.

Always. Every piece of copy, graphic, image and website is checked and refined by one of our experts before it goes out.

We use business plans that do not use inputs for training. If you do not want us to use AI, we work entirely without it, and your documents never leave our premises.

Whenever something needs to be distinctive or remain confidential: logos and brand identities, claims and brand voice, or projects in sensitive sectors such as medical practices, law firms and notaries. In those cases, we work entirely without AI, and your documents never end up in a chatbot.

When things need to move quickly or you need lots of variations: standard websites and landing pages, product descriptions, social media posts, mood boards, or formats for Instagram and TikTok. AI delivers speed and volume. A human on our team decides what goes out – and polishes the final sentence too.

According to Google’s own guidelines, what matters is whether content is helpful, not how it was created. Generic mass-produced content with no added value is penalised, whether it comes from a human or a machine. That is why one of our copywriters reviews every AI-assisted text, adds facts and rewrites it in your brand voice.

Copyright protects only work based on human intellectual creation. That means a purely AI-generated image or logo is difficult to defend against imitators. The more we design and refine by hand, the more likely it is to become a protectable work. That is why we recommend a handmade approach for logos and brand identities.